Human Resourse Management Essay -- GCSE Business Marketing Coursework

Human Resourse Management This essay will review the role of human resource management (HRM) in the strategy process. This will include the function of recruitment and training programs in HRM, the concept of strategic fit and how human resource management can lead to a competitive advantage. The manner in which an organisation’s personnel are managed has a tangible influence on the productivity of the employees, which ultimately acts upon the firm’s bottom line. Corporate success is dependent upon the integration of the human resource plan and the corporate strategic plan.It has become a widely held premise that people provide organisations with an important source of sustainable competitive advantage and that the effective management of human capital, not physical capital, may be the ultimate determinant of organisational performance (Youndt, Snell, Dean, Jr, & Lepak, 1996). The relationship between the strategic planning of an organisation’s people and the overall strategy is being increasingly recognised as one of immense importance. A growing recognition of human resources as being a company’s most important asset has, and will continue to, change the focus of strategic planning. It is no longer acceptable to exclusively plan for those assets that will appear on the balance sheet. A cohesive plan integrating human resource management and the overall strategic plan is necessary, such that the management of people is not a distinct function, but acts as a medium through which all other business strategies are implemented (Armstrong and Long, 1994: p. 42). In essence, the competitive, human resource, and structural strategies should all be linked in a systemic and dynamic fashion (Boxall, 1996: p. 61). Unfortunatel... ...y, T.E. (1993), Strategic Human Resource Management, Thomas Nelson Australia: Melbourne. Schuler, R.S., and Jackson, S.E. (1987), ‘Linking Competitive Strategies with Human Resource Management Practices’, The Academy of Management Executive, Vol. 1, No. 3, pp. 207 - 219. Schuler, R.S., and MacMillan, I.C. (1984), ‘Gaining competitive advantage through human resource practices’, Human Resource Management, 23 (3), pp. 241 - 255. Skelton, B (1996), Flexible workforce is a business strength, Human Resource Week ‘96, The Age, pp. C10. Torraco, R.J., and Swanson, R.A. (1995), ‘The Strategic Roles of Human Resource Development’, Human Resource Planning, 18 (4), pp. 10 - 21. Youndt, M. A., Snell, S. A., Dean, Jr., J.W., & Lepak, D. P. (1996). Human resource management, manufacturing strategy, and firm performance. Academy of Management Journal, 39 (4), 836-866.

Kant vs Bentham Essay

Throughout the realm of philosophy there have been many arguments on the idea of ethics and what motivates human nature and guides our judgments. I will be focusing on two philosophers both of whom tried to answer that question. Jeremy Bentham whose views on what should be used to guide our judgments as to what’s wrong or right have been defined as utilitarianism. Focusing on a different idea using morals and a sense of duty to the greater good comes, Immanuel Kant’s ethics of deontology, or the ethics of rules and duties. Jeremy Bentham’s ideas of utilitarianism focus on the experiences of pleasure over pain. To Bentham utility is the property in any object that tends to produce benefit, good, pleasure or happiness or prevent the happening of pain/evil, or unhappiness to the party where interest is considered. Kant on the other hand uses what he called imperatives to decide what should be considered morally right. The imperative, the law or choice must be respected, no matter what consequences come from the choice. Also Kant looks at it this way, if the action in and of itself could be placed into a law for the morals of the people. Bentham: So Immanuel, are you saying that in order for a person to be moral that he has to possess his or her own free will? Kant: Yes Jeremy that is correct, your idea that morality can be dictated by a government or a majority of the people is ridiculous. Bentham: You’re wrong on that account Immanuel because human kind is evil in nature so they have a hard time deciding what is right and wrong so we need rules to govern us to make the right decisions. Kant: Even though those rights may infringe on our personal beliefs? Our individuality is what makes us human, whole!! Bentham: You are wrong about that, the greater good is what is important, so what if a minority of the people is left out, it is important that the majority is happy, then and only then will it matter. Kant: No, as a human, we can govern ourselves. We have the knowledge within us to make the right or wrong choices; we do not need a bureaucrat sitting behind a desk somewhere to make that choice for us. Bentham: Your idea of the use of morality sickens me Immanuel. You sit here on your high horse saying that if you decide that, oh let us just say killing is wrong, and someone breaks into your home and starts to rape or murder your wife or child then you are going to stand back and do nothing Kant: If I have made that decision that killing is wrong then yes, I will have to stand by that choice. Bentham: You know Kant, I think you would ignore that choice and you would defend your household because it is for the greater good of your family. Kant: Well we will have to cross that bridge when we get there want we. So Benth old pal, you tell everyone that pure ethics are not practical, that you have to arrange things so it will compatible with human nature, why is that? Bentham: Because my friend, humans are in general like animals. We are instinctive and act on emotions; we need to have rules and regulations to keep us on the straight and narrow. Just knowing that there are consequences to our actions keep us in line, wouldn‘t you say? Kant: No, I think people have a working knowledge of what is right and what is wrong; we do not need rules to keep us in line, which again, we can do those ourselves, unless, of course, a person is criminally insane and they can’t distinguish between the two actions. Kant: So then if your wheels are stuck in mud on this and keep spinning, how then do you see mankind in general? Bentham: Humans, by nature, are as follows. We are selfish and greedy, pleasure seeking, out for themselves, and in general not very trustworthy. Kant: So you put me and you in those categories Jeremy? Bentham: Well we are human are we not Immanuel? Kant: You are impossible Jeremy!! I am done having this conversation with you Immanuel; it is like talking to brick wall. Bentham: You know you enjoyed it Mr. Kant, and I bet we will talk again real soon. Morality and ethics are different for all of us, and I believe that Kant makes some good points, and Bentham has some good points but there are flaws in both. We all face choices in our lives sometimes they are dictated by the situation or opportunity. If a gunman walked into a crowded store, would I take the gunman down to save lives putting my life in jeopardy, would I tell him the police are on their way even though I may be lying? Kant follows a strict path, one that he may have broken if faced with a certain situation, we are human of course, and this is where I side with Bentham. Being a former law officer I have seen good and bad in this world and I do believe that we do need rules to govern us, even though we might not agree with the all.

The Pyramids Of Egypt T - 1830 Words

The pyramids of Egypt t are fascinating, although they still remain to be a mystery. The Great Pyramid is located in Gaza on the west bank of the Nile River. The purpose and uses of the pyramids have challenged scientists and architects for many years. The Great Pyramid is considered one the greatest wonder of the world. To construct a structure such as pyramid required leadership and art that few cultures of that period could achieve. History of the pyramids and the relationship between the shape the pyramids and religious practiced by the people continues to challenge archeologists. See below picture of the great pyramids. The methods and materials used in the construction of the pyramids continues to challenge historians, archaeologists, and architects to this day, and a better understanding of how the pyramids were constructed remains challenging. Analysis of the historical, architectural, and religious purposes of the pyramids provides the primary thesis of discussion. Social and political analysis of the pyramids along with the history and significance of the structures will be of significant importance. One theory regarding the relationship between the pyramids of Giza relates to the constellation of Orion . The three pyramids mimic the constellation, aligning nearly perfectly with the constellation both in shape and relative size. Another theory hypothesizes the Great Pyramid was based on pi and phi as the numbers used in construction stems from the ability toShow MoreRelatedHow Did Astronomy Affect Early Egypt?1537 Words   |  7 Pagesient Egypt was an established civilization of Northeastern Africa. Located near the lower half of the Nile River, it was an extremely sophisticated civilization for its time. The Egyptians were especially intelligent in agriculture and infrastructure. They had pyramids and temples, that were places of worship and used for religious matter. Basic buildings that were used for things like banking and irrigations systems used to control flooding. The Egyptians were able to adjust and modify to theirRead MoreBeasts Of Burden And A Source Of Food857 Wo rds   |  4 Pagesbeasts of burden and a source of food Egypt is one of the oldest civilizations in the world dating back to its early history recording of 4200 BC and lasting until 1090 BC. The first Egyptians build huts along the banks of the Nile in 4200 BC. It was in 3300 BC that Egyptians started using sailboats along the Nile as a means of transportation. The Egyptians learned to benefit from their natural .resources. For fexample, in about 3250 BC they began using copper to make knives and toolsRead MoreThe Great Pyramid Of Giza1611 Words   |  7 PagesThe Great Pyramid of Giza, the largest of the pyramids, was built in 2589 BC for King Khufu, it took 23 years to complete and remains standing today over 2,000 years later. The Great Pyramid of Giza provides a comprehensive understanding, as archaeological evidence, of the old kingdom and the political role of the Pharaoh and religion revealing insight to the mathematical intelligence of the ancient Egyptians. Through the intellect, religion and politics embedded within t he structure, much informationRead MoreA Historical View of Egyptian’s Mathematics System800 Words   |  4 Pagesindeed help the Egyptian community and their king by building pyramids, tombs, art crafts, and using math to solve the flood on Nile Valley. Egypt was striving for a new era to come along with their mathematical achievement. As history has it, Egypt was the land of lands and great art with their high pyramids. During the year 3000 BC when two nations decides to come in one nation so that the nation of Egypt can be under one king. Since Egypt has become under one nation; the land and it’s’ people grewRead MoreThe Great Pyramid Of Giza1138 Words   |  5 Pagesbuilt. The Pyramids! We find these mysterious, immense, and fascinating structures throughout the world. We gaze at them in wonder and ask ourselves: who built them? How were they built? what were they used for? and, when were they built? The Great Pyramid of Giza is the oldest and largest of the three pyramids in the Giza pyramid complex bordering what is now El Giza, Egypt. It is the oldest of the Seven Wonders of the Ancient World, and the only one to remain largely intact. The pyramids purpose hasRead MoreThe Importance Of The Nile On The North Africa1200 Words   |  5 PagesThe Nile is the longest river in the world. It flows fr om three branches: The Blue Nile, the White Nile and the Atbara. The Nile was the lifeline of Egypt. It shaped the nation s economy, determined its political structure and culture. While the surrounding deserts and oceans provided security to Egypt, the Nile provided Egypt with prosperity. The aim of this paper would be dedicated to showing the Importance of the Nile in the rise of successful states in North Africa. A first part will be dedicatedRead MoreTechnology in Ancient Egypt1554 Words   |  7 PagesTechnology i Technology in Ancient Egypt David Krumis History 302 Dr. Young May 30, 2009 Technology ii Abstract The ancient Egyptians utilized many basic methods of science and technology over the course of their culture’s era. You can find examples of these marvels in practically any aspect of their workings. From architecture to agriculture, medicinal practices and time keeping, one thing is for sure, they set a tone for the progression of technology over the centuries. WithoutRead MoreThe Egyptian Of Ancient Egyptian Society1704 Words   |  7 Pages Ancient Egyptian society reflected many things like the pyramids that it built. They placed the pharaoh at the top, but he relied on a group of officials, priests, and nobles to administer his kingdom. All of these people were assisted with scribes, which is a writing system that was used, perhaps adapted from Mesopotamia or created independently. The eldest known hieroglyphic writings date back to the 3rd millennium B.C. though the script must have been created way before that. Egyptian scribesRead MoreAncient Egyptian Spor ts And Sports1606 Words   |  7 PagesSports in Ancient Egypt included Handball, Competitive swimming, Hockey, Weightlifting, Tug of war, Javelin, Jumping, Running, Boxing, Wrestling, Rowing, Equestrian sports, Handball and swimming. Ancient Egyptian sport also included team sports. They required team work in an effort to display skill, strength and sportsmanship. Hockey Ancient Egyptians had a version of field hockey. Hockey sticks were pieces of palm tree branches with the tell-tale bend at the end. The inner core of the ball wasRead MoreThe Laocoon Group1229 Words   |  5 Pagesinfluencing the outcome. In Homer s Iliad and Odyssey are filled with references to the god s interaction and influence on the events of the story. There aren t too many pieces of Greek art, written or visual, that don t have some reference to the gods. In Egyptian art we have a theme that is quite different. I feel that the art of ancient Egypt was meant to portray the power of the rulers as opposed to inspire its people. The ancient Egyptian art depicts their rulers as being gods which was the belief

Fascism to Genocide - - 968 Words

The Wave, by Todd Strasser, illustrates how easily one can plummet into autocratic behaviors. In the book, Strasser depicts an experiment conducted by a history teacher. The experiment was conducted in order to enlighten the students on the Holocaust (Strasser 26). During the Holocaust, the German dictator, Adolf Hitler, was lured in by the power that an autocratic society provides. He and his group, the Nazi Party, captured and executed millions of Jews in order to benefit Germany with ethnic cleansing. The Holocaust is one of the most infamous genocides in history. â€Å"Genocide† is defined as â€Å"the deliberate killing of people who belong to a particular racial, political, or cultural group† (â€Å"Genocide†). According to Lila Perl, author of†¦show more content†¦The Bosnian, Srebrenica, and Herzegovina land was involved in an ethical war where ethnic cleansing was seen as a way to solidify the breaks in that region (â€Å"Bosnian Genocide†). The trigger of this ethnic war was the break-up of Yugoslavia from one country to three (Bosnia, Srebrenica, and Herzegovina) in 1990 (â€Å"Bosnian Genocide†). This rupture of Yugoslavia resulted in the massive dispute between Muslims, Serbs, and Croatians (Bennett). Not long after the war began, the Serbs began executing the Bosnian Muslims through ethnic cleansing, in order to fill the fissure that was created in 1990. The mass execution lasted three years and nine months, and did not end until the North Atlantic Treaty Organization (NATO) intervened in 1995 (Bennett); by that time, an unforgettable 70,000 Bosnian citizens were executed by the Serbs (Perl 71). If NATO had intervened sooner, perhaps thousands of lives could have been saved and this haunting genocide may have had less of an impact on the world. As presented through both the Holocaust and the Bosnian genocide, at any given moment a person can be lured by fascism to commit devious deeds such as genocide. Although the Bosnian genocide was not as massive as the Holocaust, both genocides showed how seemingly ordinary people turned into ravenous murderers. During the Bosnian genocide, hundreds ofShow MoreRelatedThe Negative Effects of Nationalism Essay1499 Words   |  6 Pagesbelieve that a certain nation and race is superior over other nations and races. Ethnocentric nationalism is especially dangerous and negative when combined with other types of nationalism such as expansionist nationalism and can even lead to war and genocide. Nationalism began to develop in the 19th century and reached its peak in the 20th century around the time of World War One. (Savich 2003) Also the earliest mention of nationalism came from a work by Johann Gottfried Herder in 1774 and accordingRead MoreGenocide from the Jews in the Holocaust to the Mayans in Guatemala848 Words   |  4 Pagesproves how effortlessly fascism can corrupt people. This experiment begins with a student’s question about the Holocaust which Jones cannot answer. The Holocaust was a horrific event that occurred from 1933 to 1945. This atrocity was initiated by Adolf Hitler, who tortured and murdered over eleven million Jewish people in extermination camps. Today, the Holocaust is considered â€Å"genocide,† a word that was first coined in 1944 by a lawyer by the name of Raphael Lemkin. Genocide is â€Å"the deliberate killingRead MoreBattle Of The Great War956 Words   |  4 Pagesstrikes the global economic market in the aftermath, but this was not one of the main reason, it also has to deal with the additional discontent citizens, resentful veterans, and aggressive politicians that escalate the ideology of communism and fascism, in which unfortunately leading to WWII. Finally, as the end of WWII, 1945, Germany got separated into two parts, West Germany and East Germany, but the two powerful countries, each country fears that one would expand their territory and other wouldRead MoreThe Declaration Of Human Rights1590 Words   |  7 Pagesand the Holocaust, in an attempt to stop events like genocide and ethnic cleansing, as well as war crimes, from happening in the future. However, this document proved ineffective in relatio n to the events in Cambodia between 1975 and 1979. During this time, around 25 percent of the total population of Cambodia was killed by the Khmer Rouge to complete their societal goal of an â€Å"agrarian paradise.† The world’s reaction to the Cambodian genocide and the Holocaust were strangely different. After theRead MoreGenocide: The Flaw of Civilization Essay639 Words   |  3 PagesUntil the twentieth-century, the world was unfamiliar with the newly-named phenomenon known as genocide. The first instance of the mass killing of an ethnic group that proliferated throughout world news was the Holocaust. Under the Nazi Regime, the German government indiscriminately massacred millions of Jewish men, women and children. However, the Holocaust was by no means the first occurrence of a genocide. Historical evidence reveals a pattern of massacre on the basis of ethnicity that is markedlyRead MoreSociology and the Holocaust Essay977 Words   |  4 Pages Fascism is one type of political system based on the notion that some races are superior to others. Something that seems ridiculous in to enlightened modern day thinkers, which unfortunately makes it all the more difficult to try and understand for someone who has not experienced it. However by looking through history and taking into account some of the results of practised fascism, we can maybe begin to understand why so many people took up, and are still taking up fascism. Hopefully then we canRead MoreEcologism1381 Words   |  6 Pagescompatible with Fascism, Feminism or Anarchism. These proposals are considered below: 1) Walter Darre in Nazi Germany has argued that Faschism could be compatible with ecologism due to the use of biological metaphors, reference to organic communities and an emphasis on intuition. Right wing thinking has also resulted in the resurrection of a Malthusian perspective and the notion of lifeboat ethics. However most Maxamalists would discount Fascism from Ecologism on the basis that Fascism is HierarchicalRead MoreThe System of Government Fascism Essay examples1740 Words   |  7 PagesThe System of Government Fascism Fascism is a form of counter-revolutionary politics that first arose in the early part of the twentieth-century in Europe. It was a response to the rapid social upheaval, the devastation of World War I, and the Bolshevik Revolution. Fascism is a philosophy or a system of government the advocates or exercises a dictatorship of the extreme right, typically through the merging of state and business leadership, together with an ideology of aggressive nationalism.Read MoreThe United Nations858 Words   |  4 PagesThe army would only intervene when crimes against humanity are either occurring or are likely to occur. Concerns that this army will embody fascism, or a New World Order, are preposterous, since it would only intervene when it is indefensible not to, as it is unethical and obscene for a state or an intergovernmental organization, with the means to halt a genocide, to stand by and refuse to intervene based on financial, or other frivolous reasons, such as simple apathy. In order to legitimize this internationalRead MoreFascism vs. Communism1380 Words   |  6 Pagesanything, all of them. The most comparable and recognizable aspect of fascism and communism was the fact that both Hitler and Stalin wanted a radical change for their states. In order to attain the transformation, violence was used on both their parts, which offended and anguished peoples lives. There are minor differences in relation to all of these examples; however, fascism and communism were essentially the same. Both fascism and communism supported one-party governments in order to gain absolute

Five Personality Ultimate Apple Marketing Strategy

Five personality ultimate Apple marketing strategy 1. have not the first marketing campaign Often the more unknown things coming, the more people will want desperately to know the truth. Curiosity killed the cat, said that this human nature, good people and enterprises to take advantage of this crowd and watch the mind, can you also can do that using low-cost publicity. For example, singer Faye Wong, the singer has a number of days after the amazing and ultra-loyal fans, and not to please her fans, her proud and independent, and often makes the collapse of personality emerge remarks. But this is her character, attracting many loyal fans chase worship. Filled with commercial promotion in the world, to create a momentum of its†¦show more content†¦Jobs are trying to make innovative products are in line with the eyes of Apple s consumer culture imprint, each are almost ecstatic to consumers: This is my apple! In fact, customers do not want to be flattering to meet, and sometimes tried to please but to make them their loss, it would tempt the appetite to stimulate their interest. Modern marketing claims: As long as the customer needs, to the number of how many. And human nature is the intentional control of the marketing supply, allow customers to easily be met: You want it? Out of stock, next time try. Many Apple products before and after the release of its launch, there will be a lot of shortages. This way the hunger caused by the market, but its use reached a pinnacle. Agree with my values, is to my customers, please follow me. Apple s marketing has been used to call the spirit and values, and guide consumers, and beyond the pure product level, which is the highest level of brand marketing to pursue it. The difference is real, others to educate consumers, Steve Jobs is to attract, take the bait. 5 .word of mouth marketing - the mobile phone from the era of communication tools into toys Marketing must be amused, so people have the joy of spontaneous voluntary participation. In normalizing the current microblogging network, iPhone, entertainment and popular fashion as a tool. High popularity on the microblogging entrepreneurs, celebrities are amused with the iPhone send a message, theShow MoreRelatedMarketing Essay1411 Words   |  6 PagesQuestions for Lesson 1 Define marketing and the two goals of marketing. As a company president, explain why each of the two goals of marketing is important to your company. Give examples. Marketing deals mainly with customers although it can have many definitions. This simplest definition is: Marketing is managing profitable customer relationship. (Kotler Armstrong, 2008). Marketing has two main goals of attracting new customers and keeping current customers. In my company the goals of attractingRead MoreApple Iphone - How It Gained Popularity in the Mass Market.5264 Words   |  22 PagesApple iPhone: How it has gained popularity in the mass market. INTRODUCTION This case study examines Apple Inc and aims to deconstruct how Apple has employed a variety of marketing techniques to understand its customers and deliver the iPhone to the global mass market. The iPhone has revolutionised the smartphone market through savvy customer driven product design and effective marketing. Bajarin (2011, p.1) suggests that with the global smartphone category projected to grow at 49.2% over theRead MoreTips For A Business School Program1527 Words   |  7 Pagessolutions and developing strategies for Caribu to expand into the wider educational market. Caribu is a children’s video calling and reading start-up created by Imperial alumni. By integrating children’s books into a simple, child-friendly video calling app, Caribu brings together interactivity and education to create an exciting communication tool for the modern family. The company has been picked up by the likes of Daily Mail, Wired and Forbes. It has been featured in the Apple App Store in over 120Read MorePositive Attitudes3697 Words   |  15 PagesWith reference to appropriate consumer behaviour models and theories explain how marketers try to generate positive attitudes towards brands. 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It came fro ire to develop c within the f dreams of mi its eyes on the s Apple ven etitors, the r any often def _______________ and independent r solely as the basis ineffectiveRead MoreExecutive Summary of Htc4262 Words   |  18 Pages Apple (Computer) Inc. Whither the MAC? | Case Study Analysis | Strategic Analysis in terms of Capabilities Analysis amp; Five Force Model | Submitted by : Muhammad Saad Dasti Section B | 1. Prepare a Five Forces Analysis  of the personal computer industry. (Think of your traditional Windows based PC.) How attractive is this industry? 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Branding is†¢ the process by which a marketer tries to build long term relationship with the customers by learning their needs and wants so that the offering (brand) could satisfy their mutual aspirations. Branding can†¢ be used as a differentiation strategy when the product cannot be easily distinguished in terms of tangible features (which invariably happens in

The Travels of Marco Polo Free Essays

It was in 1254 when Maffeo Polo, a rich Venetian merchant, and his business partner brother Niccolo Polo were engaged in a journey outside Venice, Italy for trading in Constantinople and Far East.   Traveling on a Silk Road was a long sail, good enough for merchants like them.   However, as they planned going back home using the same route, they were trapped by the civil war between Hulagu and his opponent cousin Barka in Bukhara, and thus decide to use an eastward route although it was unfamiliar to them. We will write a custom essay sample on The Travels of Marco Polo or any similar topic only for you Order Now There they meet an ambassador of Hulago who became an instrument of the meeting between the Polos and the great emperor as the latter was excited meeting a Latin for the first time.   The Polos were treated with high respect especially when the emperor learned about the Catholic faith.   He sent off the Polos to go home and ask the Holy See to send 100 educators and teach Khan’s citizens become Christians.   However, the death of Pope Clement IV made the Polos stranded again but this time in Acre, Italy, year 1269. The College of Cardinals’ anointing of a new Pope happened in the late 1271.   Handling gifts and letters from Pope Gregory X (Teobaldo) of Piacenza, Polo brothers sailed themselves off again, with two friars and Niccolo’s 17-year old son Marco Polo.   Reaching the war zone, the two friars were discouraged and hesitant to continue the journey with the group.   The mission that was originally tasked to supposedly 100 educators was forcedly fall solely to Marco Polo.   This was the beginning of the latter’s meaningful journey to Asia, parts of Africa and Europe. Long after Marco Polo’s travel and escapades to Asia, he was able to sum up his accounts in a book written by him with the help of his romanticist writer friend Rusticiano de Pisa.   It has the full documentation of Marco, accounted diligently in four parts and given the title The Description of the World a.k.a. The Travels of Marco Polo.. Marco Polo’s Travel Account on the Silk Road Middle East and Central Asia On their three and a half years of journey in the Silk Road, Marco had plenty of systematic observations from Middle Easter’s custom, religious practices, traditions, food, food preparations, history, climate, geographical, and natural resources to having a fascination on civilizations, tribes and beautiful Persian women, which Marco expressed in his original words as â€Å"a handsome race, especially the women, who, in my opinion, are the most beautiful in the world.† The group sailed from Laias port to Armenia until they reached the Persian Gulf.   From Homurz to Kerman, passing Herat, Balkh, Badakhshan, they were able to get on Pamir, a plateau between Afghanistan and Tibet, and described as the highest place on earth.   They traded with Tibetan Buddhists in Campichu. China (Cathay) and Kubilai Khan’s court As planned, the group reached their destination in Kublai Khan’s court, which is located in Shangtu, almost 200 miles away from Peking to deliver the oil as Pope Gregory X’s gift to the emperor.   Marco Polo observed Kublai Khan’s splendid living as royalty and nobleman with wisdom power, wealth and skill.   He discovered how Chinese give importance in record-keeping, feasts and festivals, and wondrous inventions such as monetary systems using stamp, paper and wood as money, literally running man as express messenger, fine highways, and the use of â€Å"black stone† or coal for fuel.   He expressed his praises in his line â€Å"To this city everything that is most rare and valuable in all parts of the world finds its way.† East Coast: Asia, Southeast Asia and Africa The fluency of Marco Polo in four different languages made the Polos ambassador of Khan Empire in some countries.   At the same time, Kublai Khan was successfully conquered the whole of China.   The Polos were allowed to go home in Venice with 600 crewmembers, which mostly did not survive believing that some were drowned, some were lost in storms, and some were died due to some malignant illnesses. There they encountered adventurous travels as they sailed south from Vietnam to Indochina.   He also made beautiful accounts of the place such as Madagascar, Sri Lanka, Japan, Siberia, Ethiopia, and the coast and islands of the Indian Sea.   On his accounts, he still admitted having this line, â€Å"I have only told the half of what I saw!† Wars and the Northern Region While en route, the group heard the sad news that the great Mongolian emperor and conqueror of China Kublai Khan is already dead.   Afterwhich, they arrived in their homeland Venice in 1295.   Soon after their arrival, Marco Polo was engaged in a war against Genoa, which happened to be the most difficult rival of Venice’s sea-going trading.   Marco Polo was imprisoned.   He started his storytelling and then put it in writing afterwards.   He clearly gave emphasized his praises as he was impressed in the Chinese civilization under Mongol ruling. He concluded his book with this explanation, â€Å"I believe that it was God’s pleasure that we should get back in order that people might learn about the things that the world contains. Thanks be to God! Amen! Amen!† Analysis and Conclusion Marco Polo is not just a famous traveler and a relative of Venetian merchant during their times.   He could be called anthropologists.   Based on his great accounts traveling to the Silk Route or Silk Road, he made thorough information not just about the geographical route, but mostly its noteworthy and interesting details, which made his travel story a travelogue. He was able to educate his readers in his generation and even up to this modern era.   His book was not just about Chinese civilization, Mongolian wars and Kublai Khan’s Empire although his utmost impression with it was given full attention.   Furthermore, he gave focus on some facts in Asia and its people; how they were differ from each other, Christianity as well as other religious belief and practices, etc.   He also managed completing his document without making any biased statements. This is the irony, trading as the primary goal of the Polos during their journey in the Silk Road was given sufficient justification in the book because in the end, trading serves as the main reason of the great traveler Marco Polo’s captivity in Genoa. R E F E R E N C E Latham, Ronald. The Travels of Marco Polo. New York: Penguin, 1958. How to cite The Travels of Marco Polo, Essay examples

Corporate Investment Programs free essay sample

A look at various factors taken into account before companies decide which corporate investment program to follow. Corporate investing programs allow firms to maximize their profits by utilizing excess cash reserves and strategically investing in vehicles with potential for high returns while incurring the lowest possible risk. This paper discusses such programs, as well as the concept of beta, which is a method for calculating the risk of an investment and how beta can be calculated. The most prevalent form of corporate investing is when larger companies invest in smaller companies with huge potential. Passive investment funds also exist, as an alternative or complimentary investment option. Corporate investing programs may be loosely organized programs affiliated with the existing companies business developments or may be self-contained entities with a strategic charter and mission to make investments congruent with the parents company strategic mission. Stuart Read, vice president of marketing at AvantGo states with cash in the bank, big companies are looking for ways to leverage that asset, and if there is a good investment, theyll take it. We will write a custom essay sample on Corporate Investment Programs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Firms encounter different implications when investing than individuals, firms face a different set of rules and regulations to in which they must abide, firms have differing tax consequences, they also face a different set of risks.